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Retailer vs Distributor Model Partner Guide

Compare retailer and distributor roles, earnings and responsibilities in the OptionPay partner hierarchy.

OptionPay's partner hierarchy includes White Label, Master Distributor, Distributor and Retailer roles — each with different responsibilities and earning potential.

Retailer

Retailers serve end customers directly — bill payments, AEPS, recharge. They earn per-transaction commission and need minimal investment.

Distributor

Distributors build and manage retailer networks. They earn commission on their own transactions plus downline retailer volume. Higher earning potential with network growth.

White label

White-label partners run the full stack under their brand, including panels, commissions and downline structure. Learn more on the white-label payment gateway and fintech platform pages.

Join the partner program, review pricing, or book a demo to choose the right model.

Ready to launch your network — or your next product?

Distributors: book a Bharat Connect / AEPS demo. Product teams: book an IT consultation for software, web or mobile.

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